Turning old captions into £180,000
Turning old captions into £180,000
🌀
SHORT-FORM COPY
🌀
PRODUCT DESIGN
🌀
E-COMMS
🌀 SHORT-FORM COPY 🌀 PRODUCT DESIGN 🌀 E-COMMS
THE CLIENT:
Myself
I wanted to earn some passive income, and realised I was sat on a potential goldmine of a short form copy portfolio (old Instagram captions about food).
THE BRIEF:
THE DELIVERABLES:
I identified pieces of short form copy from my portfolio (old Instagram captions) which could be adapted into visual concepts, briefed illustrators and designers on certain designs, designed others myself, and launched them through Everpress - a print-on-demand website with zero set-up fees.
Without committing any budget or effort to marketing the designs have sold - at the time of writing - a combined 6,199 units, generatin over £180,000 revenue in sales in 18 months.
THE RESULTS:
